Think industry, job titles, company size, and any specific types of businesses that benefit most from your service
What’s happening in their business when they realize they need a service like yours?
Are they using competitors, internal processes, or struggling without a solution?
Do they prioritize price, efficiency, quality, long-term ROI, ease of use, etc.?
For example, common tools they use, growth stage, frequent challenges, or any patterns you’ve noticed.